News

What I'm Fishing in July (And Why It Works)
What I'm Fishing in July (And Why It Works)
July is not a forgiving month on the water. The spawn is done, the shallows have warmed up, and the bass have moved. They didn't go far. They went down.... Read more...
The Urchin Star Is Here. Here's What You Need to Know.
The Urchin Star Is Here. Here's What You Need to Know.
The urchin bait craze is real. I've been building lures for over 15 years and bass fishing my whole life. I've watched a lot of trends come and go. Most... Read more...
Fishing is How We Show Up
Fishing is How We Show Up
I grew up in Michigan, which means I grew up near water. Some of my earliest memories are on the bank of a lake with a rod in my hand,... Read more...
End of May on the Great Lakes: What Bass Are Doing and What to Throw
End of May on the Great Lakes: What Bass Are Doing and What to Throw
Memorial Day weekend means different things to different anglers. For bass fishermen on the Great Lakes, it marks one of the most dynamic, frustrating, and rewarding stretches of the season.... Read more...
Build Your Own Direct Connect Bladed Jig: A Guide from the Workbench
Build Your Own Direct Connect Bladed Jig: A Guide from the Workbench
There's something that hits different about catching a fish on a bait you built yourself. I've been tying, pouring, and assembling jigs for years, and that feeling never gets old.... Read more...