News

The 2026 Custom Christmas Jig Box Is Here
The 2026 Custom Christmas Jig Box Is Here
The 2026 Custom Christmas Jig Box is here: nine custom jigs in one-off colors, on a brand new skirt blend, in the jig style you pick. There are 50 boxes,... Read more...
The 2026 Rut Run
The 2026 Rut Run
Why the shop goes quiet from October 30 to November 16, when to order to beat the break, and the Urchin gear I want in your boat before it does. Read more...
Small Urchins, Giant Bass: Meet the Battle Axe Jr. and the Vampire Hook
Small Urchins, Giant Bass: Meet the Battle Axe Jr. and the Vampire Hook
A light-tackle Battle Axe built for 10mm to 15mm Urchins, and an all-in-one weighted hook that takes the extra hardware out of your rig. Read more...
The Urchin Keeps Evolving: Four New Products for October
The Urchin Keeps Evolving: Four New Products for October
The Urchin craze isn't slowing down. This month I'm launching four new products: the downsized Urchin Worm, a tungsten wacky jig built to match it, the Urchin Star Quad Hook,... Read more...
Fall Means Moving Baits: What's In My October Tackle Box
Fall Means Moving Baits: What's In My October Tackle Box
Fall fishing is here, and it's my favorite time of the year. The crowded lakes and packed boat ramps from summer are empty now, and the water is quiet again.... Read more...
Gear Up for the Fall Feeding Frenzy: What's In My September Tackle Box
Gear Up for the Fall Feeding Frenzy: What's In My September Tackle Box
Fall is here, and if you know, you know — this is the bite we wait all year for. As we move through September, the days get shorter and the... Read more...
Meet the 2K Dock Star: Terminal Tackle Built for Your Urchin's Biggest Skips
Meet the 2K Dock Star: Terminal Tackle Built for Your Urchin's Biggest Skips
The Urchin Tackle lineup keeps growing, and so does the way anglers are fishing it. Over the past few months, one technique has produced more dock-fishing wins than anything else... Read more...
August 2026 Tackle Box: Punching, Jigging, and Working the Grass
August 2026 Tackle Box: Punching, Jigging, and Working the Grass
Every weed bed on the lake is topped out and loaded with bait right now. That's where the big ones are stacking up, the fish that fill out a limit... Read more...
What I'm Fishing in July (And Why It Works)
What I'm Fishing in July (And Why It Works)
July is not a forgiving month on the water. The spawn is done, the shallows have warmed up, and the bass have moved. They didn't go far. They went down.... Read more...
The Urchin Star Is Here. Here's What You Need to Know.
The Urchin Star Is Here. Here's What You Need to Know.
The urchin bait craze is real. I've been building lures for over 15 years and bass fishing my whole life. I've watched a lot of trends come and go. Most... Read more...
Fishing is How We Show Up
Fishing is How We Show Up
I grew up in Michigan, which means I grew up near water. Some of my earliest memories are on the bank of a lake with a rod in my hand,... Read more...
End of May on the Great Lakes: What Bass Are Doing and What to Throw
End of May on the Great Lakes: What Bass Are Doing and What to Throw
Memorial Day weekend means different things to different anglers. For bass fishermen on the Great Lakes, it marks one of the most dynamic, frustrating, and rewarding stretches of the season.... Read more...
Build Your Own Direct Connect Bladed Jig: A Guide from the Workbench
Build Your Own Direct Connect Bladed Jig: A Guide from the Workbench
There's something that hits different about catching a fish on a bait you built yourself. I've been tying, pouring, and assembling jigs for years, and that feeling never gets old.... Read more...